Abstract
Abstract: Recently, workers in the metropolitan area of Japan increase their interest in moving to rural area after their retirement, and local governments attempt to utilize the knowledge and experiences of city movers in order to activate the local economy. However, mismatches between needs of movers and supports by local government are so serious that the movement does not happen more than we expected. In this paper, we explore causes of the mismatch by analyzing city workers surveys, local government policy surveys and data on socioeconomic factors at prefectural level. We point out that arousing interest in rural life and determining the way tolive in rural areas are another. The results suggest to policy makers that clarifying aim, target and merit of moving to rural area is crucial to promote the city-rural movement more effectively.
