Comparison of Preferred Flesh Color between Japan and China

Abstract

It has been reported that there is a significant difference in preferred flesh color between Japan and China. This paper is aiming to elucidate the reason of the difference and investigating impression of flesh color by semantic differential method in Japan and China. As the samples for evaluation, the average flesh color of those most preferred by both Japanese and Chinese, a reddish one accepted only by Chinese, and a brownish one accepted by both Japanese and Chinese were used. In the results obtained in China, almost all adjectives evaluated for the brownish, but Japanese preferred the average flesh color. Japanese had negative evaluation about the reddish flesh color.