Resonance of art and science / a trend of branded movie

－The future of high-density audiovisual work and information society－

Abstract

The information society organized by ICT also has aspects of Innovation 4.0 in terms of industrial structure and Marketing 4.0 in terms of advertisement strategy. Therefore, it can be said that a new strategy and ground theory for harmonizing each academic field / industrial area are needed. Furthermore, we are said to be in the era of AI / Singularity, we must reconsider the following things. It is an interdisciplinary and hands-on wisdom based on biological historical views, especially emergence of new experience territory by resonance between art and science and re-creation of ethics / aesthetics. In this presentation, we focus on the trend of branded movie that are becoming the main stream of promotional video by implementing “from things to events ” and “ from goods to experiences” at high density as marketing strategies. Among the recent work of the researcher who is also a music creator, I have selected works with Mr. Shoyo Miyao, a world famous image creator. By experiencing it with you, we will consider the resonance of art and science, the audiovisual work to be densified and the future of information society.