From Postfeminism to Feminism for the 99%

Abstract

  This paper aims to outline postfeminist theories and read them in the Japanese context. First, I will organize an overview of postfeminist ideas in the US and UK and introduce a concept of neoliberal feminism.

  Next, I will examine “neoliberal gender order,” as in postfeminist theory, which is located specifically in the Japanese political economy. Furthermore, I will analyze a social phenomenon where the situation of postfeminism has changed, and “new feminism” has appeared. Finally, I will conceptualize a perspective that will overcome this postfeminist condition through the example of “Feminism for the 99%.”