Advances in Consumer Studies

Advances in Consumer Studies

Published by Japan Association for Consumer Studies

251 registered articles
(updated on February 22, 2026)

Online ISSN : 1883-9576
Print ISSN : 1346-9851
ISSN-L : 1346-9851

JOURNAL PEER REVIEWED FREE ACCESS ADVANCE PUBLICATION

2025 Volume 32 Issue 1

User Originator Effect: Marketing Communication Strategy of the User-Generated Product Daisuke Ishida
Editorial Note Takuya Satomura
Design for a Better World: Meaningful, Sustainable, Humanity Centered Akimitsu Hirota
A Review of the Effectiveness of Emotional Appeals in Social Marketing Miho Isomoto

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Most viewed articles (January 2026)

1

Consumer Preference Depends on the Scarcity Defined by the Decrease, not Fewness, of Goods

Released on J-STAGE: August 31, 2018 | Volume 20 Issue 1 Pages 1_1-1_12

Atsunori Ariga, Atsuko Inoue
2

Dynamic State of Consumer Decision Process: Adaptation to Changes in Environment

Released on J-STAGE: August 31, 2018 | Volume 18 Issue 1_2 Pages 1_2_85-1_2_94

Yukihiro Aoki
3

A Review of the Effectiveness of Emotional Appeals in Social Marketing

Released on J-STAGE: October 31, 2025 | Volume 32 Issue 1 Pages 1_39-1_72

Miho Isomoto
4

A Comprehensive Review of Waiting Time and Consumer Behaviour

Released on J-STAGE: May 01, 2021 | Volume 24 Issue 2 Pages 2_73-2_100

Yuriko Isoda
5

Narrative Transportation Effects on Blog Readers

Released on J-STAGE: August 31, 2018 | Volume 21 Issue 1_2 Pages 1_2_25-1_2_46

Kazuyo Ando

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