This paper explores the role of the media agenda-setting in the public debate of recent Hong Kong food scare. Despite the government continuous efforts to ensure "safe food" in Hong Kong, including the establishment of Centre for Food Safety, Hong Kong media depicts a negative view of imported foods from mainland China. In 2006, poisonous vegetables, eggs and freshwater fish caught attention of the media, the general public and later the Legislative Council. The paper argues that the role of the media is important in food safety debate, not only because of its reports, but also of the exclusion of the general public from the discussion. It suggests that the stakeholders should take a better account of the media's interpretative/political power within the articulations of food safety debate, as the media remains the primary source of the information for the public, and as food safety belongs to a public-interest policy.
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