The three pillars of social implementation of automated driving are technological progress, legislation, and fostering social acceptance. In this paper, fostering social acceptance is defined as "a state where society as a whole, including individuals, contributes toward minimizing issues and risks and utilizing the technology safely and efficiently" based on 1) recognition of social usefulness, 2) understanding of technology, 3) instillation of rules, and 4) formation of trust. Actions for fostering social acceptance for the implementation of automated driving will be discussed based on research results and case studies collected through the Cabinet Office SIP (Cross-ministerial Strategic Innovation Promotion Program), the METI/MLIT commissioned RoAD to the L4 project, and other sources.
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