The Korea Agency for Digital Opportunity & Promotion (KADO) began to provide e-learning from 2001, via the site Baeumnara, primarily to the 4 major underserved groups including the disabled, the elderly, housewives, and other low income classes-farmers or blue collar workers. This research was proposed to design the strategies and future directions for the development and management of Baeumnara content. To do this, the SWOT matrix model was adopted in order to analyze strength, weakness, opportunity, and threatening elements of its content, based on the findings from the reviews of e-learning trends and programs for the underserved groups both in the United Kingdom and Australia, the survey on the user satisfactory level of its content, and a meeting with the managerial staff of Baeumnara. As a result, 5 main areas of strategic tasks were suggested and their subordinated tasks were reclassified into medium- and long-range strategies in terms of timeliness and practicality.
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