In 2009, the Japanese government introduced a new project in which a free coupon for breast cancer screening was issued. Our institution provided two mammography buses and visited 11 suburbs of Tokyo places a total of 233 times for screening with the free coupon. We classified the areas visited into two groups: those where we had sent the bus every year (usual areas), and other areas to which we had never sent the bus previously (new area). We also issued questionnaires to the coupon examinees.
The number of mammography screenings conducted was 15,257 (a 71% increase). The recall rate was 6.3%, and the rate of responders for detailed examination was 60.3% in the new areas, being lower than in the other areas. The most serious problem in the new areas was that the rate of early cancer detection was 44.4%, being much lower than in the other areas. In response to the questionnaire items inquiring about womens' motivation for screening, “individual notice’ accounted for the majority of responses, followed by ‘free screening’. In response to the question of how much women were prepared to pay for breast cancer screening, the majority of women stated that they would be willing to pay between 1,000 and 2,000 yen.
In conclusion, the scheme for providing free coupons for breast cancer screening would appear to motivate women who have never undergone screening before. On the other hand, some problems have been exposed. In areas new to screening, a high proportion of advanced cancers were found, and there was a lower rate of response for more detailed examination. The answers received appear to indicate that women prefer to receive individual notice, rather than free screening.
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