Japan Marketing Journal

Japan Marketing Journal

Japan Marketing Journal is a quarterly journal serving the scholarly and practitioner communities in the field of marketing, published by the Japan Marketing Academy. Founded in 1981, the journal publishes peer-reviewed and invited peer-reviewed articles in special issues focusing on various aspects of marketing. In addition to original research papers, the journal publishes reviews, case studies, and book reviews.

Read more

Published by Japan Marketing Academy

1,923 registered articles
(updated on April 29, 2024)

Online ISSN : 2188-1669
Print ISSN : 0389-7265

JOURNAL PEER REVIEWED OPEN ACCESS FULL-TEXT HTML ADVANCE PUBLICATION
DOAJ J-STAGE Data

2023 - 2024 Volume 43 Issue 4

Symbolic Management in Entrepreneurship: Yasutaka Jikuya, Jin-ichiro Yamada
Strategic Transformation and Ambidextrous Manager: Hidetoshi Shiroishi
Customer Responses Following Service Failures: Yuehong Zhao
Mizukoshi, K. (2022). Aid Consumption: Power to Create a Society. Tokyo: Iwanami Shoten. (In Japanese) Yukihiro Aoki

View all articles in current issue

Most viewed articles (March 2024)

1

Effect of Psychological Ownership of Favorite Idols on Consciousness toward Other Fans and Well-Being

Released on J-STAGE: June 30, 2023 | Volume 43 Issue 1 Pages 18-28

Atsuko Inoue, Yutaka Ueda

Views: 2,074
2

Toward a City with “Democratization of Entrepreneurship”:

Released on J-STAGE: March 29, 2024 | Volume 43 Issue 4 Pages 43-55

Mari Ninomiya, Yasuhiro Ota, Yuichi Mitsui

Views: 429
3

The Influence of SNS Majority Users

Released on J-STAGE: January 07, 2021 | Volume 40 Issue 3 Pages 67-77

Ayako Matsui

Views: 428
4

Contribution of Generative AI to Creativity:

Released on J-STAGE: January 10, 2024 | Volume 43 Issue 3 Pages 55-67

Makoto Ogawa, Yutaka Oguchi, Ayaka Chida

Views: 304
5

Psychological Ownership in Marketing:

Released on J-STAGE: June 30, 2023 | Volume 43 Issue 1 Pages 7-17

Saori Kanno

Views: 287

Favorites & Alerts

Top