抄録
Icon, an element of GUI, became essential means of effective visual communication and its importance is gradually
increasing with the wide spread and advancement of smart ph one. Trend of such icon is changing from Skeuomorphism
presenting concreteness to minimalism presenting abstractness and simplicity. However, its performance as effective visual
communication has not been verified yet and there is a lack of study on this s ubject. Therefore, the purpose of this study
lies in verifying the concreteness and abstractness of icon design. The research on visual component of icon was conducted
through literature review, analysis on Skeuomorphism and minimalism was conducted to rec ognize current design trend,
and consideration on concreteness and abstractness of icon was carried out. Afterwards, icon design was classified into
each form of expressions that are realistic concrete iconic abstract expression and then user survey was conducted. The
significance of this study lies in the fact that literatures review on the design of icon, a current hot issue, and verificat ion
on its influence with division of 5 aspects including information recognition, preference, curiosity, purchase i ntention, and
memorability for each form of expression have been conducted.
