Media Façade and the design identity of buildings based on visual density

Abstract

This article proposes a low visual density design for media façade using a quantitative technique that combines a visibility range and PPI (Pixel per inch) approach with an iterative method. Furthermore, we address not only display pixel design, but also concern about the company identity conveyed using media contents called ‘Dandelights’. Thus, designers have investigated optimum low visual density levels between structure and media contents that have several constraints for efficient communication. With realistic boundary conditions, the media façade design was adapted to low PPI that is under 30% of standard display. These quantitative results have shown that the low visual density method is applicable to the media façade design for visual communication. The final goal of this research is to use digital media as a façade to achieve more efficient and harmonized communication while maintaining the identity of the physical building structure. Therefore, we adapted the human figure and body gestures in media content to solve the inefficient resolution of low-density media façade. As a result, we address not only display pixel design, but also digital media contents to create efficient visual communication for buildings.