Abstract
An exclusive design strategy, converging public art and data analysis, has
shown that media façade installed in an abandoned urban landscape can
influence local community and people’s awareness at an individual level.
Here, we used a media façade ‘Light across the bay’ which uses LED lights
on the building to regenerate an abandoned area. (Figure 1) While the media
façade was displayed for 54 months, we collected information on people’s
awareness of the project through social network data (2,438,140 hashtags) to
analyze their awareness of an abandoned urban landscape. Finally, we found
that narrowing the awareness gap between the local community level and the
individual level led to greater awareness of that urban area.
