抄録
While viewing animation, audience members actually perceive the visual
attributes of each animated character differently due to the disparity in
knowledge audiences maintains for each Kansei image. This study combines
semisemi-structured intervi ews with the KJ Method to investigate the influence of
Kansei images on the design of animation characters. A group of twenty
different audiences was recruited for the study. The animation Ne Zha was
adopted as a case study. In their descriptions of Kansei images, the
respondents adopted an overall descriptive method to a partial one. Results
were more consistent for Kansei images with eye eye-catching features and vivid
colors. The interviewees’ nationalities, professional backgrounds, and
experience viewing t he animation had no significant influence on their
Kansei image descriptions. The results of this study provide a reference for
animation character designers to transfer script texts into images.
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