Abstract
The researcher developed a digital art model to create a 3 dimensional digital art identity based on the Infinite Creative Art in Looping (ICALOOP) conceptual idea. It is a unique form of digital sculpture art. The purpose of this research is 1) to study relevant theories such as art nouveau, the infinity symbol, the concept of creativity, and Looping characteristics, 2) to synthesize the ICALOOP conceptual model, 3) to design and create digital sculptures based on the ICALOOP concept, and 4) to study the degree of satisfaction of the unique ICALOOP digital fine art style on the part of experts. A mixed methods research methodology was used. Qualitative evaluation was undertaken with regard to the creative process with regard to 3 works of art, and quantitative evaluation was undertaken by determining the satisfaction on the part of 5 experts. This was done by using questionnaires and synthesizing the results using mean and standard deviation. The research scope involved the ICALOOP conceptual idea and 3 digital works of art. The sample consisted of 5 digital art experts. The research results indicated that 1) ICALOOP has a unique artistic element that can be applied to a variety of applications to convey the concept of creativity, 2)the ICALOOP conceptual model can be divided into 4 elements: Infinite,Creative, Art and Looping, 3) three dimension digital works of art based onthe ICALOOP concept were created and exhibited at an internationalsymposium, and 4) the satisfaction results on the part of the experts revealedthe highest level of uniqueness in terms of digital art. The findings from thisstudy are that the ICALOOP digital art concept can be used to create uniquedigital art models.
