抄録
This paper aims to explore the meaning of the cultural object in the Tang Dynasty Floral Medallion motifs and extract their
cultural features, then evolve their cultural features by using shape grammar, and color the motifs by adjusting the traditional
colors to derive the innovative motifs. Finally, in order to verify the feasibility and validity of the methodology of this paper,
10 experts and designers in China were invited to evaluate the innovative motifs using the evaluation method of Kansei
engineering. The results showed that 6 innovative motifs with different characteristics were obtained by applying the shape
grammar to evolve the cultural features in the Tang Dynasty Floral Medallion motifs from different periods. By analysing
the evaluation scores of the new motifs, it can be seen that each motif gives people a different feeling, and the motifs that
dominate in the selection have originality, creativity, and neatness, which are very suitable for Cultural and Creative products.
In addition, this study will provide an interface for designers to study the innovative design of traditional motifs and the
transformation of cultural features into design elements during the design process.
