抄録
This study examines how Javanese hospitality values are communicated through the interior design of Hotel Tugu Malang
using a spatial-visual cultural communication mapping approach. This study focuses on five Javanese hospitality values,
namely aruh (greeting), gupuh (alertness), lungguh (seating), suguh (hospitality offerings), and rengkuh (embrace). The
analysis of these values is represented through a series of spaces, visual symbolic elements, and staff service gestures.
Implicit cultural values are interpreted through symbolic meanings to formulate a more explicit digital-ready conceptual
framework. This study employs a qualitative case study method supported by interior semiotics and interpretive propositions
concerning potential guest experience. Data were collected through interior observation, visual documentation, and literature
review, and were then analyzed by mapping the relationships between hotel spaces, interior elements, cultural meanings,
and mythologies. The results indicate that Hotel Tugu Malang, as the case study subject, communicates Javanese hospitality
through a layered spatial experience. This study formulates a cultural communication map that identifies how interior design
functions as a medium to represent, communicate, and present the Javanese hospitality experience. The resulting mapping
framework provides a conceptual foundation for the development of digital cultural mapping, visual annotation, digital
archives, or virtual studio models of Javanese hospitality interiors. The contribution of this research lies in positioning hotel
interior design as a medium of cultural communication that connects local hospitality values, spatial and visual design,
possible guest experiences (interpretive proposition), and digital interpretations within the fields of art and design.
