Project Pure-IBARAKI : Design Promotion for the Sake, Purely Developed in IBARAKI Prefecture

Abstract

This study is for promoting regional Sake (Japanese spirit) named "Pure-IBARAKI", which is brewed from rice and yeast purely developed in Ibaraki prefecture. A collaboration platform named "Project Pure-IBARAKI" for brewers of the association, government, university and specialists from various fields acted together, and managed some workshops to come up with various design outputs such as products that are effective for public relations to expand possibilities of new business or service contents to popularize the local production.