Abstract
I have established commodity issuing scheme of products not merely simple commodity brand development, but to propose new concept of products that embraces contents of Japanese culture and unique high-touch information of Japan for the purpose to realize new approach of to the key contents of Japanese culture's "sense of color" under the naming of "100 traditional colors of Japan" by setting the guideline to utilize Japanese traditional colors. The first step of the products development under this project was started by selecting 100 representing colors from traditional Japanese colors that have been inherited customarily by Japanese through varieties of aspects sensed in the round of four seasons The configuration of 100 products line-up varies from many products such as baby's wears, T-shirts, room wears, tableware, towels and to micro-beads cushions. These products making approach was focused specially onto the contents of Japanese traditional sense of colors and surrounding culture.
