Annual Design Review of Japanese Society for the Science of Design
Online ISSN : 2188-7772
Print ISSN : 1341-8475
ISSN-L : 1341-8475
Logo mark development for local broadcasting stations through industry-academia collaboration.
Sunao HirutaYune NakamuraChihaya KanaiMai TezukaJapan Broadcasting Corporation Nagano Station
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2023 Volume 28 Issue 1 Pages 1_70-1_75

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Abstract

This logo mark was designed for the 90th anniversary of Japan Broadcasting Corporation Nagano Station as a joint project through industry-academia and regional collaboration between Shinshu University and Japan Broadcasting Corporation Nagano Station.
The purpose of the project is to commemorate the anniversary and this logo mark is used continuously and developed as a regional broadcasting station.
As a development method, we devised and practiced a creation method consisting of five stages. As a result, three design proposals were created, and a logo featuring the Thunderbird and Mizuhiki, the symbol of Nagano Prefecture, was completed.
Through the practice of this work, we obtained the knowledge that the creation of the work showed sufficient originality even in the design process with the people involved and students who have little experience in design. We describe the details in this paper.

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