Communication Design for “Phase Free” Promotion

Abstract

To promote “Phase Free”, a new concept related to disaster prevention that makes the “always” and the “what ifs” free, we developed various communication designs for fonts, websites, award posters, certificates, trophies, etc., and implemented branding and promotion related to “Phase Free”. Using the Action Partner Mark created earlier as a prototype, the font was designed by extending from “P” and “F” to all the letters of the alphabet, giving the company name, brand name, and various projects a visual communication function with a unified image. This work is a distinctive example of using typography to facilitate visual communication of a concept that has not yet taken hold. This paper summarizes a series of communication designs and processes that have been essential to the understanding and dissemination of “Phase Free” over the past decade.