Creation of Mobilities with Emotional Experience by Experience Analysis Using Journey Maps

Abstract

The purpose of this study is to construct a new design method that can be utilized in the development of new products by Yamaha Motor through the joint research between Yamaha Motor Co., Ltd. and Nagoya City University School of Design and Architecture.
In the design work, the participating students had extraordinary experiences, and these experiences were made into unified format journey maps. Next, from the journey maps, the students searched the requirements for bringing emotion. Finally, they created concept designs for new mobility. The outputs received a great response from the staff of Yamaha Motor, and we achieved the purpose of the study.