Journal of Advertising Science
Online ISSN : 2189-8324
Print ISSN : 1343-6597
The Role and Function of Advertising Communication in Online to Offline (O2O) Context
Morikazu Hirose , Keiya Tabe, Kei Mineo
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JOURNAL OPEN ACCESS

2017 Volume 61 Pages 29-

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[in Japanese]
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© 2017 Japan Academy of Advertising
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