Journal of African Studies
Online ISSN : 1884-5533
Print ISSN : 0065-4140
ISSN-L : 0065-4140
Articles
Popularization of Factory-Printed “Pagne” Dress in West Africa:
A Case from Urban Burkina Faso
Satoko ENDO
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2011 Volume 2011 Issue 79 Pages 27-44

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Abstract
Western clothes seem to prevail and drive out local dresses around the world. In West Africa, however, women wear another kind of dress as daily and holiday clothes. It is an ensemble made with “pagne”, factory-printed cloth first made in 19c Europe and then brought to West Africa. It is not “traditional” dress but typical of the area. This article analyzes the forms of “pagne” ensemble (especially upper wear) worn among women in Bobo-Dioulasso, second largest city in Burkina Faso to clarify the background for its popularization in West Africa.
The pagne ensemble has “infinite variety of forms” (Picton, 2004) and its fashion comes and goes continually. This characteristic resembles European clothes in terms of temporality, which devise between the Western and non-western dress. This is one of the major backgrounds for the popularity of pagne ensemble.
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© 2011 Japan Association for African Studies
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