Abstract
In this part, the author built up the "Simulation Model for the Choice Behavior of Shopping Centers" by the characteristic of the choice behavior of shopping centers that was explained in part 1, made clear the purpose of this simulation model, and made a detailed explanation of basical theory of this model. The purpose of this model was explained in "The Total System for Retail Planning", and basical theory was "The Satisfaction Theory" in stead of "Utility Function". Finally, the author explained and reflected on the results of this model.
