A STUDY ON LOCAL BEER AND REVITAUZATION OF CITIES IN HOKKAIDO : Based on questionnaire to local beer companies

Abstract

Local beer companies were established both in Hokkaido and in the whole country after amendment of Liquor Tax Act in 1994. At the end of 1999, there are 32 companies in Hokkaido. Local beer contributes to revitalization of cities by reasons of topics, improving celebrity, gathering persons, being product effect, employment effect, economic effect and interaction among other facilities. There are several issues such as establishment of local beer culture, improving taste of beer, reduction of price, getting repeaters, sales network and restaurants with locality.