Abstract
I clarify the difference in location trend by the type of the fashion brand shop in this study.
In the fashion brand shop, most open a store as a tenant of a department store and the shopping center and are the exceptional existence that it is Aoyama or hangs the road surface shop which I mind a building by paying own expenses and face the public road, and opens a store in the Horie district from Shinsaibashi in Shibuya, Ginza, Osaka if it is said in Tokyo, and only rank is seen in now in Japan. Such a shop is named a flagship shop of the thing unlike the head office, and it may be said that I have the element as the antenna shop providing a limited article not to be able to buy if I do not considerably come to the customer from the wide area as a showroom-like element showing all assortment of goods and symbolic existence there. For the business model of the brand shop, I contribute a product to the whole country by a branch opening a store in a department store of all over the country of the whole country or the shopping center centering on such a flagship shop, and I take the style that, by the way, can do shopping approximately in the same way at hand, but a location and the administration of the flagship shop are important to consumers as a symbol of the system.
