Host: The Association of Japanese Geographers
This presentation examines the development of Japanese chicken meat commodity chains by focusing on the evolving connections between production and consumption. In order to industrialize, the Japanese poultry industry had to overcome the barriers of a deficit in feed production and a lack of consumer demand. Following World War II, Japan began to import grain from America which facilitated the industrialization of livestock industries including poultry. In particular, this paper examines the role of Kentucky Fried Chicken Japan which helped promote broiler chicken meat to the broader population in addition to being a major source of chicken consumption.
