Social and economic changes brought from TV anime "Girls & Panzer" in Oarai, Ibaraki

- The cases of Onuki shopping street and Magarimatsu shopping street-

Abstract

This study aims to clarify the social and economic changes that TV animation Garupan gives in retail stores located in the center city of Oarai, Ibaraki. We analyze that time separately before the Great East Japan Earthquake and TV animation broadcasts later. We focus on the changes of the awareness of Garupan and human relationships with local residents and Garupan fans that managers have had. And we focus changes of sales in their stores since anime fan have visited. At that time, to consider the location of stores, we focus on retail stores are located on two shopping streets.