Proceedings of the General Meeting of the Association of Japanese Geographers
Annual Meeting of the Association of Japanese Geographers, Spring 2017
Session ID : 822
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Host: The Association of Japanese Geographers

Abstract
Development and problem of the area brand by the building of a story
Focusing on Okinawa Zuisen Awamori
*Hiroshi HIRAYAMA
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Keywords: the area brand, marketing, local niche, story
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Abstract
[in Japanese]
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© 2017 The Association of Japanese Geographers
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