Local niche strategy of Japanese confection store Shoeido in Ichinoseki, Iwate

A nearby pleasure brings a distant person

Abstract

This research is undertaken as part of "the importance of platformization and brand value creation strategy needed for small and medium enterprises".

Through investigative research in creative companies in Iwate prefecture in Tohoku district, we are reporting from the viewpoint that it is a niche, but from the viewpoint of Japan as a whole and from the global viewpoint.