Asian Journal of Human Services
Online ISSN : 2188-059X
Print ISSN : 2186-3350
ISSN-L : 2186-3350
ORIGINAL ARTICLES
Unravelling the Employee Retention Enigma in Semiconductor Industry: A Focus on Penang, Malaysia
Wendy Ming Yen TEOHYee Yen YUEN Siong Choy CHONGJai Wei HO
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JOURNAL OPEN ACCESS

2023 Volume 25 Pages 135-156

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Abstract
This study aims to investigate the relationship between five factors (employer branding strategy, salary and benefits, training and career development, job flexibility, and supervisor support) and employee retention in the semiconductor industry in Penang, Malaysia. Data was gathered using questionnaires distributed via email and social media and was analysed. Based on the responses from 152 employees, the results showed that employer branding strategy and supervisor support contributed significantly to employee retention. The findings highlight the importance of semiconductor companies maintaining a strong employer branding strategy and supervisors providing full support to employees as strategies for employee retention.
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© 2023 Asian Society of Human Services
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