Abstract
This research approaches from the viewpoint of economics for the utilization of personal data. In Japan today, it is not clearly known what kind of policy response could make personal data transactions a reality. If it became possible to make personal data transactions, and use one’s own personal data on the various services one has chosen, these services could become more user-friendly. However, the use of personal data goes hand in hand with the risk of privacy violations. Accordingly, it is important to somehow design systems that reduce anxiety regarding violations of the individual’s privacy. This research refer to the results of previous research and show the problems in the current system.
