Organizing Process of Business Model

A Case Study from Japanese E-book Venture

Abstract

This paper is a case study of a Japanese Manga e-book venture entering the emerging Chinese comic market. During the creation of a platform business, the firm might confront with various business troubles. We illustrate the firm’s muddling-through to overcome difficulties through the organizing process based on K. E. Weick’s (1979) organizing theory and extending its framework. Through our analysis focusing on processes of organizing and re-organizing the business model, we suggest the following; there is interactive communication between the firm and other actors, which recursively refer the business model; such a recursive process involves tactical sensemaking to sustain the business model organizing.