Organizational Innovation Management under Institutional Logic Multiplicity

Theoretical Study based on the Literature Review

Abstract

The article reviews “institutional logic” and “institutional logic multiplicity” and derives future research questions. The article suggests below implications: In order to pursue the significance of institutional logic, it is necessary to assume institutional logic pluralism or institutional logic multiplicity. In addition, the article focuses on the innovation management literature as a theoretical issue for examining the institutional logic multiplicity, and derives additional research questions.