The article reviews “institutional logic” and “institutional logic multiplicity” and derives future research questions. The article suggests below implications: In order to pursue the significance of institutional logic, it is necessary to assume institutional logic pluralism or institutional logic multiplicity. In addition, the article focuses on the innovation management literature as a theoretical issue for examining the institutional logic multiplicity, and derives additional research questions.

Kimura Foundry Co., Ltd., a casting maker in Shizuoka, has succeeded in rapidly implementing a new technology, 3D printer casting method, by using the knowledge and know-how cultivated through utilizing the incumbent technology, full mold casting method. This research describes in detail the process of implementing the new technology, and presents hypotheses about the process of leveraging existing resources (knowledge, know-how, etc.) possessed by an incumbent company when it implements a new technology.