The Role and Function of an Entrepreneurial Legacy Presented in an Editable Electronic Format

A Case Study of Tsukasabotan Shuzo Co., Ltd.

Abstract

Tsukasabotan Shuzo Co. Ltd., a family-owned business, has a history spanning 420 years since its founding and 105 years since its incorporation. Following Genjuro Takemura, the person responsible for its revival, the company's management was passed down to Genjuro's grandson Isao and later to Isao's eldest son Akihiko. Each generation has pursued innovations in the production and sale of sake and in the cultivation of sake rice, acting as a pioneer in both Kochi Prefecture and Japan. The current generation has seen Akihiko develop his own form of entrepreneurship based on the “Tsukasabotan Story,” the historical journey of the family business from the time of Genjuro. Akihiko has converted this story into electronic text to serve as his entrepreneurial legacy. He subsequently adapted the text into online content, making his entrepreneurial legacy more resilient, adaptable, and accessible compared with the traditional narrative format.