Tsukasabotan Shuzo Co. Ltd., a family-owned business, has a history spanning 420 years since its founding and 105 years since its incorporation. Following Genjuro Takemura, the person responsible for its revival, the company's management was passed down to Genjuro's grandson Isao and later to Isao's eldest son Akihiko. Each generation has pursued innovations in the production and sale of sake and in the cultivation of sake rice, acting as a pioneer in both Kochi Prefecture and Japan. The current generation has seen Akihiko develop his own form of entrepreneurship based on the “Tsukasabotan Story,” the historical journey of the family business from the time of Genjuro. Akihiko has converted this story into electronic text to serve as his entrepreneurial legacy. He subsequently adapted the text into online content, making his entrepreneurial legacy more resilient, adaptable, and accessible compared with the traditional narrative format.

Chapter 9 focuses on pharmaceutical projects within biotech companies, aiming to extract routines employed to advance drug discovery projects amidst their inherently complex environments. Utilizing a Grounded Theory approach, three strategic routines and three performative routines are identified. Through case studies, the complementary nature and hierarchical structure of these routines are demonstrated. This paper mockingly refers to the phenomenon where dynamic capabilities that would ideally be unleashed are not, and projects are pushed forward despite lacking the expected progress as “Dynamic In-capabilities.”