Competitive advantage of service companies in regulated industries

The Case of MK Taxi

Abstract

This paper examines the case of MK Taxi. In particular, it focuses on its growth in a highly regulated environment where it is difficult to distinguish between companies and the factors that led to MK Taxi's competitive advantage. The results showed that (1) it was possible to build a brand and cost-leadership strategy through a combination of an “external environmental approach” and the “organizational ability to provide high-quality services” and (2) organizational capability based on company systems made these strategies possible.