Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
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Volume 4 , Issue 12
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Research Note
  • Ryouichi Kubo, Seung-Hwan Ku
    Volume 4 (2005) Issue 12 Pages 599-622
    Released: March 12, 2018
    JOURNALS FREE ACCESS

    This paper examines the case of MK Taxi. In particular, it focuses on its growth in a highly regulated environment where it is difficult to distinguish between companies and the factors that led to MK Taxi's competitive advantage. The results showed that (1) it was possible to build a brand and cost-leadership strategy through a combination of an “external environmental approach” and the “organizational ability to provide high-quality services” and (2) organizational capability based on company systems made these strategies possible.

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