The Agricultural Marketing Journal of Japan
Online ISSN : 2424-0427
Print ISSN : 1341-934X
A Diversifying Marketing Channel and a Problem of Organic Foods Transaction
Keiji TOMITA
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JOURNAL FREE ACCESS

2001 Volume 10 Issue 2 Pages 41-45

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Abstract
Given the marketing channel diversification of recent years, how have transactions of organic foods by circulative traders changed? While it is understood in which step production control is performed, a problem on the production side, based on organic agriculture in a producing center, is considered. The special circulative trader's function is to differentiate with regard to sales and stock control, thereby aiming at a stable supply. In addition, a production control function is recognized as necessary. In wholesale market circulation, differences in the market side, customer assessment of shipment facility reliability, and realization of price negotiation and quantity regulation by virtue of plural market function become key elements. In the future, correspondence to ensure that compensation of reproduction price on the side of producers becomes the single item in a quantity control function. JAS methods represent the necessary means of product quality disclosure.
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© 2001 The Agricultural Marketing Society of Japan
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