Abstract
This study clarifies the role of the JA Investment Agriculture Production Corporation in the promotion of Rural Agriculture on the basis of four points. First, in the rural area of Gifu, an area characterized by few prospective famers, the JA Investment Agriculture Production Corporation EnNouGifu assigned the farmers to be commissioned and performed as managers in the areas of land maintenance and management. Second, because the EnNouGifu is not powerful enough to cover the entire city, in 2007, with support from the EnNouGifu, farming unions were established in Ichihashi. Third, the activities of the EnNouGifu were appreciated by the farmers and are seen as increasing in the future. Fourth, comparing with the contractorization of EnNouGifu and the farming unions, the relationship between the farmers and JA feels stronger and stronger.