Reconstruction of Export Strategy in Chinese Yam Producing Areas

Abstract

This paper focuses on the actual condition of the marketing battle in an export destination, through investigating Aomori and Hokkaido. Specifically, the research analyzed the present conditions regarding market reservations in an export destination by Chinese yam producing areas. The findings indicate, first, that the selling continued in the Taiwan market of Hokkaido, while Aomori was to develop the U.S. market as a new channel. Secondly, the producing areas made it the problem to limit the customers in the exporting country.