Progress of Interaction between Urban and Rural Areas Taking Advantage of Japanese Style Green Tourism(Marketing Strategies for Sustainability of Regional Agriculture and Forestry-Research Subjects on Agricultural Marketing from a Backcasting Perspective-,Symposium)

Abstract

This paper examines the current interaction between urban and rural areas in Japan from two perspectives: (1) rural communities seeking collaboration with urban residents to find solutions to rural issues and (2) urban residents seeking collaboration with rural communities to find solutions to urban issues. This paper also outlines the distinguishing characteristics of Japanese-style green tourism, which is highly anticipated as a new method for revitalizing rural areas, and identifies the present significance of the interaction between urban and rural areas.