2013 Volume 22 Issue 3 Pages 5-14
In the affected areas by the disaster, resumption of farming is in full swing despite facing many difficulties. Against such a background, this paper discusses the changes of food supply and the transaction structure in the affected areas of Miyagi prefecture. Specifically, with an understanding of the situation regarding food supply in JA farmers market after the 3.11 earthquake, the paper proposes countermeasures for future disasters. In particular, by focusing on the changes in the supply and demand structure and the transaction structure of rice and strawberries as typical agricultural products of Miyagi prefecture, the research identifies the challenges that affected areas are facing. Analysis of statistical data along with a hearing survey of relevant organizations showed the following results. It is necessary for JA to make use of the advantages as an agricultural cooperative and to strengthen the food supply by focusing on local agricultural products and simple processed goods. Changes in the transaction structure of the affected areas clarified that resilience, degree of structural change and future issues are dependent on the nature of the agricultural products. For example, supply and demand structure of rice experienced no large changes before and after the earthquake necessitating compensation, but changes in structure of the wholesale market may occur as new companies enter the market in the future. In contrast to rice, strawberry production appears to require more time to recover. To restore the lost market share, not only recovering the production but consideration of the needs of contemporary consumers and changing breeds is required.
