Abstract
The purpose of this paper is to analyze the development and problems of marketing strategies by Japanese processed food enterprises in foreign countries. The data are based on the results of fieldwork in Aomori and Aichi prefectures, Japan. The findings are as follows. First, exports of processed food and product differentiation by Japanese processed food enterprises have been thoroughly undertaken. Second, the enterprises have formed marketing channels that are suitable for their own products. In addition, the securing of markets by the Japanese processed food enterprises is important to realization of the promotion suitable for a product.
