Abstract
In this paper, the agricultural company Jardin Co., Ltd. (J company) was chosen as a case study. J company founded a farm in Laiyang, Shandong province of China in 2007 which now produces flower and vegetable seedlings. At first, the strategy of the Laiyang farm was to utilize the cheap labor force to produce seedlings and export them to Japan. Then as labor costs began to rise, the merit of exporting decreased, and the strategy was converted into the sale of seedlings in China. In addition, J company has established a farm in Dalat City, Vietnam in 2013 as the export base for Japan and South Korea. J company has expanded to become a global business in only seven years, from 2007 to the present. One explanation for its success is that J company could take prompt action when circumstances changed and/or problems arose. The following three conditions enabled the conversion of J company's business expansion: (1) foreign apprentices, trained in Japan but employed in China; (2) use of a production-control manual; and (3) creation of seedling sales market.
