A Study on the New Effort and Achievement of Beef Cattle Area in Supply of Japanese Brown : Focusing on "Tosa Akaushi" of Kochi Prefecture

Abstract

This paper clarifies the new effort and achievement of beef cattle area in supply of Japanese Brown, focusing on "Tosa Akaushi" of Kochi Prefecture. In Kochi Prefecture, a distribution price system which ensures quality level and leads to income stabilization of farmers was introduced in the beef carcass market. In addition, a marketing strategy which focuses on restaurants outside the prefecture has been proceeding.