Abstract
This report focuses on a major Japanese food retailer in Hong Kong, clarifying whether it plays a role in contributing to the expansion of exports of Japanese food products. Further, this report utilizes Product Life Cycle Theory to analyze whether this channel is beneficial should exports to Hong Kong increase in the future. Based on the analysis, it can be said that in the growth phase for exports to Hong Kong, sales profits and volume of Japanese food products will increase. Secondly, as the Hong Kong market has not yet reached its full maturity, the channel surveyed in this report can be seen as taking a pioneering differentiation strategy, which will continue to increase exports in the future.
