The Possibility of Selling Vegetables and Fruits through a Local System of Major Convenience Store

Consideration on the Merits for Stakeholders Through Case Study of a Model Shop

Abstract

This paper clarifies the actual situation of selling vegetables and fruits at convenience stores and the merits for stakeholders from analysis of model cases. The analysis clarifies the following three points. First of all, consumers can purchase fresh agricultural products at low cost in addition to being convenient. Next, a convenience store can improve the customer unit price. And lastly, farmers can increase revenue, stabilize transactions and reduce burdens. In other words, selling vegetables and fruits at convenience stores provides merits for all the stakeholders. Based on this result, it is suggested that selling vegetables and fruits at a convenience store be increased in the future.